What is 'content'?

You'll hear us talk about the importance of great content, but what exactly is content, and what makes it so useful?

When we speak about 'content', we simply mean pictures, videos, boomerangs, gifs etc that you would post on your Facebook page - and that we can use in your ads.

It's essential that this content shows your practice, team members and happy patients (where you've been granted permission to use it of course!) and that the content looks authentic and real.

This helps create a personal touch to the ads on Facebook and Instagram, and potential leads are more likely to clickthrough on it.

Never use stock images.

Stock images would actually harm your campaigns because your ads will not resonate with your audience.

That means the cost of showing your ads will go up dramatically and they will perform very poorly.


Be sure to read our related articles for more information:

Why is content so important?

Need some ideas for photos and videos you can use in your Facebook Ads?

What can we do when the cost per lead increases?