Should we change the offer and campaign for each Open Day?

You might feel like changing an Open Day offer and campaign structure - but it's best to resist the temptation.

We find that keeping a very similar offer and campaign structure works well for Open Days. Feel free to change one part of the offer - but overall it should look and feel basically the same.

You don’t want leads to feel like they’ve been undersold because they saw a better offer after they’ve already taken up treatment. Keeping the offer the same or similar helps to minimise this as well as still having a strong “pull” on prospective patients.