1. Growth Help Centre
  2. Facebook Ad Campaigns

How often do we update your Facebook ads?

Facebook Ad campaigns need careful management to optimise their performance.


On a regular week, our team at Ignite Growth optimises your Facebook Ads campaigns three times a week. If your campaign manager believes your campaign needs more attention, they will optimise it more frequently.

We closely monitor the campaigns and change the images, ad copy and target audience from time to time, based on how well they're performing. Based on past trends, we see the best future outcome for the ad performance and tweak it accordingly.

The performance of an ad is determined by how many leads it is generating and the cost per lead.

For example, for Invisalign campaigns, we would expect the cost per lead to be around £10 - £15.