How much should I spend on Facebook Ad campaigns for Facial Aesthetics?

Budgets vary, depending on each practice and the surrounding area, but Facial Aesthetics campaigns can be very cost-effective.


We recommend budgeting around £450 - £550 per month in ad spend for Facial Aesthetics campaigns on Facebook and Instagram.

The average cost per lead for a Facial Aesthetics campaign is around £15-20.

However there are multiple factors that can influence the CPL, such as the area, and demographic of people to name just a couple.