1. Growth Help Centre
  2. Facebook Ad Campaigns

How many leads can I expect?

The performance of ads on Facebook depends on several factors, but here's an idea of what you can expect.


Much like when you buy a new car, where the car dealer tells you the Miles Per Gallon to expect, the actual performance can vary based on factors such as how you drive it, and the weather conditions, to name a few examples.

The performance of ads on Facebook can also depend on several operating and market factors. However, our verified data shows that:

If you allocate a budget of £450 a month to invest in ads and the cost per lead is around £10 - £15, then you could expect around 30 leads per month.