Does it make sound financial sense to advertise Facial Aesthetics on Facebook and Instagram?

The individual treatment cost for Facial Aesthetics compared to Invisalign is far lower, so is it still worth advertising in the same way?

Whilst it's certainly true that each Facial Aesthetics treatment is a lot lower than Invisalign, the lifetime value can be similar if not more.

That's because Facial Aesthetics customers are repeat business that tend to come back every 3 months for a top-up treatment. 

When you add to that the 'word of mouth' and referrals that are generated, plus the up-selling opportunities - then it does make sound financial sense to advertise on Facebook and Instagram for Facial Aesthetics due to the recurring nature of the treatment.